Looking back in 2017, several new advancements have shaped the digital sphere. This has changed ways for marketers how they approach to get their brand visible amidst increasing competition. Marketing automation is the new thing, which you might be seeing here and there when you make an internet search to get ideas about tips & recent trends in marketing. While we still need to use what we have learned in 2017, we also need to take advantage of the new techniques that will be the headlines in 2018. This year, programmatic marketing, growth hacking & voice control will lead the digital arena as top techniques used by the marketers.
Using Growth Hacking
Growth hacking is one of the most important recent trends in marketing that you & your team should be aware of. Constant experimentation of different types of marketing channels allows marketers to find out the best way to grow. In order to collect the targeting data, marketers can coordinate with designers, web developers and researchers. This is required to create superior customer communication material. Many companies are working on this model. For example, when you sign up with Dropbox, you get a free space of 1 gigabyte and upon referring another user, you get another gigabyte of free space. So Dropbox is not losing giving a free gigabyte of free space rather it is beneficial for both as Dropbox is getting a user. In 2018, marketers will rely more on unique experimentation to get the best result.
Most marketers are aware about programmatic marketing at this point, but only few knows how to do it properly. Programmatic marketing is known as the targeted buying and selling of advertising space on all online platforms. This type of marketing requires huge amount of data to identify the market you want to reach. To increase the attention to your business, ads are customized and delivered with high accuracy. Facebook, Google, LinkedIn and several other avenues are doing this. Artificial intelligence comes into play to target users precisely. Several accessible tools makes this easier for small publishers. As per reports, 80% of all advertising by 2019 will include programmatic marketing.
Voice control or Voice Search will be a great marketing medium to target audience with Alexa, Amazon and Google adding more attributes to it. Reason being comfort zones, which people prefers. So rather than typing a query, the power of voice will be used to get the desired results. Marketers have already began to take this opportunity to target their potential customers.
Before starting with voice control, you must identify ways to optimize voice. You should brainstorm and try for natural questions which your customers might have in their mind.
Voice control will not only benefit marketers but will fetch good returns to companies like Google & Alexa who will introduce more advertising opportunities. When you say to Google Voice Assistant, “Hey I need a new deodorant”, you can see some results of the brands that pay more. This will surely complicate some aspects of search engine optimization. So, brands will go ahead to invest more in voice control to fulfil their marketing endeavour. This will undoubtedly lead the recent trends in marketing, so better optimise your website for Google voice search.
Video Stars Are Everywhere
Videos will still hold its importance in 2018, which will create more engagement. Brands already have recognised the power of videos and hence they are busy creating videos for live streaming on popular live video platforms like Twitter, Instagram Live, Facebook Live, You Tube Live to name a few. According to Facebook, live videos receive 3X views compared to recorded videos. Videos are also being optimised for mobile devices and as per reports, in 2018, mobile video ad spend will increase to 49%.
Nowadays, it’s easy to create a video, if you have a smartphone and some apps. Several user-friendly apps are floating the play store, which helps in creating videos with complete ease. B2b brands however prefers to create more engaging stories in the form of video and publishing them on social channels. The year 2018, will see these type of engaging videos from brands.
Along with these recent trends in marketing, a few new trends will appear in 2018, which cannot be predicted at the moment but only time will tell, which means will bring good results.