Most business nowadays has a website and social media accounts. They are integral in order to manage public relations effectively to the benefit of the business. Whether you are a product company or offering services, you will face competition digitally. In order to remain ahead of your competitors, you have to prepare a better digital marketing strategy and ensure that you are not making any kinds of mistakes.
Following is a list of mistakes that digital marketers usually make:
1) Seeking immediate results
If you think that you should get an immediate result from the online marketing services, your expectations are not justified. Online marketing such as SEO takes time to provide results, so you should be patient enough. However, you can receive some quick results if you release a PPC campaign but most businesses cannot afford it for long. For a small business, organic means of lead generation is the best thing to do.
2) Not caring about competitors
In every business competitor analysis is a must on which the success of a business depends. You may think yourself superior from your competitors but you should keep a watch on other players who are into the same business. In the digital marketing scenario, you always have to stay ahead of your competition.
3) Inadequate analytics
Analysis of data is important to understand the success of your digital marketing activities. Whether, you are doing your internet marketing activities yourself or through a digital marketing company, you should value data analysis. If you were to hire a CRO agency to help with your digital marketing efforts, you can be assured that they will use comprehensive data analysis to help improve the number of paying customers that come to your website. Companies, which are unable to properly measure their digital marketing efforts, end up making losses. Whether it’s SEO or SEM, you can measure the activities by proper analysis of data. You should use free tools like Google Analytics and Google Search Console to monitor your traffics, most searched keywords etc. Google AdWords provides quite detail reports of all campaign that you run. You can make a digital strategy effective only if you know its shortcomings.
5) Focusing only on traffic is not enough
Attaining traffic to your website should not be your only objective rather you should also focus on the quality of visitors. Junk traffic will not give any value to your business and you cannot carry your business for long. Try to get more conversion from the traffic that comes to your website. In order to get a higher conversion, you need engaging content on your website.
6) Bad landing page
A landing page is your platform where all your advertising initiatives land, so you have a great landing page. Apart from engaging content, your landing page should have a good design and visible call to action button. You should also ensure that your website landing page is mobile responsive as nowadays maximum traffic comes from mobile phones.
Apart from these, there are many other mistakes that marketers commit but these are the most common ones. If you are a new startup then it is better to avail online marketing services from an agency.
Latest posts by John Fernandis (see all)
- Free Digital Marketing Courses Online with Certifications - June 15, 2019
- How to use Twitter to Connect for Link-Building - May 2, 2019
- Importance of External & Internal Linking of Content - April 6, 2019