Do you know, a small text change on your Facebook copy can increase your engagement by many folds. This is quite true when it comes to Facebook marketing. The challenge is to understand which words can provide you with you more likes, love, share, and comments. If you are thinking about how to drive engagement on Facebook, the 7 strong phrases mentioned below will answer your question.
In 2018, voice search will have a good share in the total search percentage. In 2015, search using virtual assistants increased from zero to 10% of the global search volume. Siri, Cortana, Alexa and now Google’s assistant are some ways people use Voice search. Before discussing how will marketers optimize for voice search, let us understand first what exactly voice search is.
All business and marketing experts often struggle to land emails to Gmail primary tab. Gmail is the largest email provider, which makes it highly necessary for businesses to land their communication in the primary inbox. However, most marketers fail to land emails on Gmail primary tab and end up landing the emailers in the promotion or updates tab of Gmail. Due to this, open rate of the emails reduces and business suffers to a great extent.
Inbound Marketing is constantly becoming popular and one of the most important attributes of digital marketing. The main thing about inbound marketing is being identified by your customers on the internet without enforcing the content. In order to have a clear view about the contribution of inbound marketing, let’s discuss what the terminology means and what inbound marketing strategy you need to adopt.